How we collect, use, and protect your personal information
This Privacy Policy explains how melkravito.top AS ("we," "our," or "us") collects, uses, and protects your personal information when you visit our website melkravito.top or use our services. We are committed to protecting your privacy and ensuring transparency about our data practices in accordance with the General Data Protection Regulation (GDPR) and Danish data protection laws.
The data controller for your personal information is:
We collect various types of personal data when you interact with our website and services. The data we collect includes:
We use the personal data we collect for the following purposes, based on legitimate business interests and your consent where required:
We use your data to provide our KPI dashboard services, including responding to enquiries, delivering consultations, developing custom solutions, and providing ongoing support. This includes how we use your information for project management, technical implementation, and customer service.
We use your contact details to communicate with you about our services, respond to your enquiries, send project updates, and provide technical support. We may also send you relevant industry insights and company updates if you have subscribed to our newsletter.
We analyse website usage data to improve our site functionality, user experience, and content. This helps us understand how visitors interact with our website and identify areas for enhancement.
With your consent, we may use your information for marketing purposes, including sending newsletters, promotional materials, and relevant service updates. We also use analytics data to measure the effectiveness of our marketing campaigns and website performance.
We may use cookies and tracking technologies for analytics, advertising, and remarketing purposes, including Google Ads. These technologies help us measure campaign effectiveness, deliver relevant advertisements, and improve our services. You can manage your cookie preferences at any time through our cookie consent banner.
For detailed information about the cookies we use, their purposes, and how to control them, please see our comprehensive Cookie Policy.
Under GDPR, we process your personal data based on the following legal grounds:
We do not sell, trade, or otherwise transfer your personal information to third parties without your consent, except in the following circumstances:
We may share your data with trusted third-party service providers who assist us in operating our website and delivering our services, such as hosting providers, analytics services, and email marketing platforms. These providers are contractually bound to protect your information and use it only for specified purposes.
We may disclose your information when required by law, legal process, or government request, or when we believe disclosure is necessary to protect our rights, your safety, or the safety of others.
In the event of a merger, acquisition, or sale of business assets, your personal information may be transferred as part of the transaction, subject to the same privacy protections outlined in this policy.
We retain your personal data only for as long as necessary to fulfil the purposes outlined in this Privacy Policy and comply with our legal obligations. Our data retention periods include:
After the retention period expires, we securely delete or anonymise your personal data in accordance with our data retention procedures.
Under GDPR and Danish data protection laws, you have the following rights regarding your personal data:
You have the right to request access to the personal data we hold about you and receive information about how we process it.
You can request that we correct any inaccurate or incomplete personal data we hold about you.
You may request that we delete your personal data in certain circumstances, such as when it is no longer necessary for the purposes for which it was collected.
You can request that we limit the processing of your personal data in specific situations, such as when you contest the accuracy of the data.
You have the right to receive your personal data in a structured, commonly used format and transmit it to another data controller.
You may object to the processing of your personal data for direct marketing purposes or when processing is based on legitimate interests.
Where processing is based on consent, you can withdraw your consent at any time without affecting the lawfulness of processing before withdrawal.
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. Our security measures include:
Your personal data may be transferred to and processed in countries outside the European Economic Area (EEA) where our service providers are located. When we transfer data internationally, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses or adequacy decisions by the European Commission.
Our services are not directed to children under 16 years of age, and we do not knowingly collect personal data from children. If we become aware that we have collected personal data from a child without appropriate consent, we will take steps to delete such information promptly.
If you have any questions about this Privacy Policy, wish to exercise your rights, or need to contact us regarding data protection matters, please reach out using the following contact information:
You have the right to lodge a complaint with the Danish Data Protection Agency (Datatilsynet) if you believe we have not handled your personal data in accordance with applicable data protection laws. You can contact them at:
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or business operations. When we make significant changes, we will notify you by posting the updated policy on our website with a new "Last updated" date. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your personal information.
For any questions about these changes or our privacy practices, please contact us using the contact information provided above.